Who We Are
We are Town Center Community!
Town Center Community is comprised of the Town Center Community Improvement District (CID) and its nonprofit partner, Town Center Community Alliance.
Town Center CID, established in 1997, is focused on safety, beautification, economic growth, and infrastructure improvements within the district. For larger infrastructure projects, we leverage our funding to complete the critical first steps like planning, studies, and initial concept design that make projects more competitive for federal, state, and local funding.
Established in 2015, the Town Center Community Alliance is a 501(c)(3) nonprofit organization focused on bringing quality-of-life improvements and programs to the Town Center Community. The Alliance is run by a board of directors and relies on donations from the public, community partners, corporate sponsors, and the Town Center CID to fully fund and develop projects and programs. From public art and aesthetic fixtures to small parks and bikeshare, our efforts help attract businesses and residents to the area, boost economic development and shape a sense of community.
Together, the Town Center CID and the Alliance work to make Town Center Community one of the most accessible, prosperous and exciting areas in Metro Atlanta.
Our Guiding Principles
Our Mission
Increase commercial property values and improve quality of life by connecting and engaging the business, retail, residential, and campus communities.
Our Vision
A dynamic region that fosters a thriving business, academic, and residential community.
Our Values
Excellence
We set the standard by earning community trust and continually delivering impactful results in all areas.
Vibrancy
We develop and support a unique environment for the visitors, residents, and businesses in our District through intentional activations, programming, and infrastructure improvements.
Purpose
We connect our actions to our mission while being vision-driven toward our District's future. We seek and maintain deep connections with elected leaders, policymakers, funders, members, partners, and individuals who share our vision for that future.
Stewardship
With forward-thinking mindset, we effectively utilize our resources and challenge ourselves through thoughtful external engagement and internal evaluation.
Authenticity
We do what we say and say what we do. We value relationships while remaining true to our values, vision, and plans as we continuously improve our District.
Collaboration
We listen, respond, and engage with our community while implementing an ambitious agenda and achieving impactful outcomes. We continually commit to being an educational resource and a sought-after, valued partner.
Our Team
Tracy Styf
Executive Director
Tracy Styf is the Executive Director of the Town Center Community Improvement District (CID), where she collaborates with decision-makers, elected officials, business leaders, investors, and government agencies to manage over $4M annually for impactful infrastructure and quality-of-life improvements. With nearly 25 years of experience across civic, private, and nonprofit sectors, Tracy is a recognized leader in community and economic development, known for her strategic insights and visionary leadership. Under her direction, the Town Center CID has secured more than $130M in grant funding for transformative projects like the award-winning Skip Spann Connector and Noonday Creek Trail. She currently oversees 15 projects totaling $75M, with a focus on improving transportation, public spaces, and regional connectivity. Tracy’s leadership has earned her numerous awards and recognitions, and she serves on several community boards, including the Cobb Chamber, Council for Quality Growth, Kennesaw State University and the Strand Theater. She and her husband, Dan, live in Smyrna with their daughter, Lila, and enjoy any time spent on the water. Her work continues to enhance the community, fostering economic growth and a vibrant sense of place.
Jennifer Hogan
Director, Community Engagement
As the Director of Community Engagement for the Town Center CID, Jennifer Hogan advances the integration of community and placemaking into all Town Center Community projects by engaging a broader community and fostering philanthropic investments. This strategic integration includes fostering strong community relations, public engagement, marketing and communications and the oversight and strategic leadership of the Town Center Alliance, the non-profit placemaking partner of the Town Center CID.
Alisha Smith
Director, Projects & Planning
In this role, Alisha helps advance the vision of the TCCID by developing infrastructure and place-making projects that address transportation and quality of life needs for the Town Center community. She oversees the TCCID’s portfolio of projects and collaborates with both internal and external partners to ensure that these investments are managed wisely and achieved on time. She is also responsible for managing capital projects and community programs and planning.
Brandy McDow
Senior Operations Manager
As Senior Operations Manager, Brandy is responsible for the successful execution of the organization’s daily operations. She works within the leadership team to develop and maintain the organization’s strategic plan, then support staff and Board committees in developing, monitoring, and implementing their respective objectives and action plans to achieve those set goals. Brandy serves as a key facilitator of information and processes, with responsibility for systems and procedures to track "how” priorities are executed.
Courtney Koch
Marketing & Engagement Manager
As the Marketing & Engagement Manager, Courtney plays a pivotal role in communicating TCCID's vision. She is responsible for creating awareness and fostering engagement by strategically promoting TCCID's diverse projects, events, and initiatives. Through targeted marketing campaigns, community outreach, and collaborative partnerships, Courtney ensures that the efforts and achievements of Town Center Community are highlighted and celebrated. Her work not only enhances the visibility of TCCID but also strengthens community ties and supports the district's ongoing growth and development.
Isabel Kicklighter
Administrative Assistant
As the Administrative Assistant, Isabel Kicklighter supports the day-to-day operations of the Town Center CID and Alliance. She assures record keeping, correspondence, database management, scheduling, meeting preparation and follow up, and coordinates the Executive Director’s schedule/calendar. She ensures a well-organized environment and promotes efficiency within the organization.
Our Logo
The Town Center Community signature consists of two components: the “Mark”, the graphical, prismatic icon, representative of a well-known virtual GPS marker, that captures Town Center’s sense of place; and the new logo type, “Town Center Community.” The logo is
flexible and may be used without the words “Improvement District” or “Alliance”. Both elements combine to modernize the logo in a professional, dynamic way. It distinctly differentiates Town Center from other CIDs and reflects the vibrancy, collective sense of community and many attributes of the area.
